The grand opening of izzue store at Festival Walk11.Sep.2013

In celebration of the grand opening of izzue store at Festival Walk, a festive party was held on 11 September 2013. Not only introducing a refreshing and new shopping experience to all guests, Celebrity stylist Mayao also shared styling tips and worked out new looks for fashionista Pakho and famous movie star Karena, as well as those selected lucky guests. Few Polaroid printers, namely impossible instant lab, were set up both inside and outside of the store. Using this newly invented machine, guests could turn their digital images into instant Polaroid photos to capture their memorable moment. Apart from that, all guests enjoyed the exclusive shopping privileges with the Classic-pop fusion music performed by representatives from The Music Department of The Chinese University of Hong Kong.
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izzue X TSINGHUA FASHION DESIGN AWARD29.Aug.2013

izzue continues its pursuit of fashion concepts in the global context and joined forces with Tsinghua University Fashion Education and in collaboration with international renowned fashion institutions including Academy of Art & Design, Tsinghua University, The Hong Kong Polytechnic University, Parsons The New School For Design, Central Saint Martins College of Arts and Design, London College of Fashion as well as Royal College of Art to create the student fashion design competition. Organizers hope to communicate the green message to the younger generation through this design competition, and also provide a platform for the younger generation to exchange their creative fashion ideas.

12 contestants were shortlisted from these prestigious schools. Under the theme of “Environmental Awareness”, they sourced the materials from izzue’s archive pieces to create their unique pieces within 5 hours.

On August 29, the Final competition and Award Presentation was held in the Academy of Art & Design, Tsinghua University. 12 models showcased the unique work of each student on the runway. Followed by a Question-and-Answer session for he judge panel to familiarize with the contestants’ design concept, the winner of “Best Design Award” was selected. In addition, the media were invited to vote for their favorite design through weixin. Together with the online public voting, the one with the highest total score has become the winner of “The People’s Award”. The event had garnered the support from a range of social celebrities and fashion icons in the city, including Mr. Sham Kar-Wai- Chairman and CEO of I.T Limited, Dean & Professors from the international renowned fashion institutions, Ms. Mimi Tang from Kering Asia Pacific, fashion designer Ye Ming-Zi, fashion influencer Wyman Wong, VOGUE TV chief editor Rosalie Wang, super model Lv Yan, along with Ms. Su Mang, the Vice President of Trends Media Group & the Executive Publisher/ General Editor of Harper’s Bazaar China.
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I.T X W SPACE27.Jun.2013

W Hong Kong teams up with I.T for the first time to taking fashion and design to new heights through W SPACE. From July, 2013 to January, 2014, over a dozen high-fashion brands of I.T will be showcased from time to time at W SPACE. 
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